Data analytics leadership: Driving growth, optimizing business performance, and delivering measurable impact in dynamic digital landscapes with over 15 years of experience.

#analytics #leadership

Expert in multi-channel strategy, media planning, and crafting robust marketing mix for acquisition campaigns. Proficiently aligning analytics with business goals and actively optimizing campaigns while measuring effectiveness.

#marketing #masurement #ROI/ROAS.

Bridging executive leadership and data experts, I excel at simplifying complex insights. As a data leader and educator, I make information easily understandable.

#storyteller #communicator.

Who is Asif ? A little background.

Vice President/Head of Digital Analytics, leading a multidisciplinary team of data storytellers, data science, data engineering and technical analysts. Responsibilities encompass Web & App Data Analytics, Business Intelligence, digital marketing, marketing analytics and data strategy. Digital Marketing leader with a strong focus on ROI, ROAS, and P&L responsibility, achieved through data-driven insights and marketing automation. Adjunct Professor of Business Analytics at Hofstra University.

Data Analytics Leadership: Drive growth and optimize business performance in evolving digital landscapes.
Multi-Channel Strategy: Expertise in media planning and marketing mix for acquisition campaigns.
Team Building: Cultivate high-performance culture, mentor talent, and achieve business goals.
Simplifying Insights: Bridge leadership and data experts, making complex information understandable.
Data Optimization: Master data analysis, cloud computing, and cost-effective processes.
Education: Instruct MBA-level courses in web development and data analytics.
Contract Negotiation: Successfully negotiate contracts, achieve cost savings, and manage vendors.

Industry Speaker : Analytics & Performance Marketing Expert.

I enjoy speaking at different industry events, and it's an honor to be frequently invited to share my insights on marketing, attribution, and analytics. I relish the opportunity to connect with diverse audiences, breaking down complex concepts into easily digestible knowledge. It's fulfilling to inspire others in the field and be a trusted voice in these subjects during these industry events.