Automation

by Asif R. on March 27, 2013- In: Automation Marketing

No matter the job, there are certain aspects of a persons day to day activity that can be automated; this particularly holds true for a web analyst or big data wrangler.  There are terabytes of data that need to be moved, formatted, imported or exported from one place to another even before you can start opening the files and [...]

Photo Jun 17, 1 35 32 PM

From the first time I saw a Jeep CJ, I fell in love with the round headlights and the machismo look of the entire vehicle.  Come to think of it, every “real” 4×4 out there in the world comes with round headlights.  The classic Land Rover Defender’s, Mercedes G500 and iconic Jeep’s.  So when I [...]

How to increase eCommerce conversion with product recommendations

10 February 2013 eCommerce
ecommerce-product-recommendations

iGoDigital has a great whitepaper on how eCommerce websites can use product recommendations to see conversion lifts of 5% to 10%. The key here is to have just the right amount of placement ( zones if you already use IBM Coremetrics Intellegent offer or mBox’s if you use Omniture Sitecatalyst Recommendations) and product recommendation algorithm. [...]

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Understand how mobile devices supplement multichannel marketing strategies

31 July 2012 Marketing

An abridged version of a recent Forrester research whitepaper on mobile marketing strategies. Understand how mobile devices supplement multichannel marketing strategies Mobile offers three benefits over other channels – simplicity, immediacy and context. Simplicity: Mobile channels are particularly suited for tasks that people do often, that require the least amount of steps to achieve the [...]

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New Data Shows Pinterest users do not convert well.

24 July 2012 Analytics & Data

New Data Shows Pinterest Users Look But Don’t Buy – Forbes.   “…increasing number of referrals generated by Pinterest makes it extremely valuable as an acquisition channel but not as a closer” How are you measuring your multi-channel marketing efforts?  Do you know which channels are your initiators and which ones are your closers?  What [...]

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3 Often Overlooked Checkout Usability Guidelines | Get Elastic Ecommerce Blog

16 July 2012 Management

3 Often Overlooked Checkout Usability Guidelines | Get Elastic Ecommerce Blog. 1. Preserve all customer input despite errors in the form 2. Auto-detect city and state immediately after ZIP code is provided 3. Only use drop-down lists when there are less than 20 options  

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Project Jeep Update

15 July 2012 Personal

So its been a few weeks since I’ve had the Jeep and a lot of hard work has gone into it. I didn’t really take a lot of pictures of everything that was done to it but here are just a few.

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4 Online Metrics for More Effective Marketing

11 July 2012 Analytics & Data

1.  Bounce rate; getting people to your site is one thing, keeping them there and converting them is another. 2.  Customer journey; what do they click, where do they go? what makes them tick? 3.  Measuring appropriate attribution; multichannel marketing is a must for some businesses and industries, but are you giving credit to where [...]

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